Perfecting the skill of presentations is a common objective among business professionals. While some individuals may already possess impressive abilities, the ambition to enhance their performance remains steadfast. In the pursuit of achieving excellence in presentations, valuable insights arise from the practices of experienced communicators. Noteworthy examples include McKinsey’s focus on simplicity, Steve Jobs’ emphasis on impactful visuals, and recent research highlighting the significant role of vocal modulation. These insights provide a roadmap for individuals aiming to engage and enthrall their audience. Additionally, the incorporation of memorable “wow” moments and the emphasis on thorough rehearsal, demonstrated by influential figures such as Bill Gates and Martin Luther King, Jr., further enrich the array of effective presentation strategies. As we explore these practical tips, it becomes evident that the journey to becoming an exceptional presenter involves a blend of simplicity, creativity, and dedicated practice.
The following tips are for business professionals who are already comfortable with giving presentations and may even be admired for their skills but who, nonetheless, want to excel.
#1. Good Presenters Keep It Simple
They use fewer slides and words. McKinsey, a top consulting company, advises its new hires to ditch massive PowerPoint decks and stick to just two slides for every 20. Why? Because great communicators know that less is more. Think about famous speeches — they’re short and sweet, like the Gettysburg Address with only 272 words, John F. Kennedy’s inauguration speech was under 15 minutes, and the Declaration of Independence guarantees three unalienable rights — not 22.
Takeaway: Keep things simple and clear.
#2. Awesome Presenters Avoid Bullet Points.
Steve Jobs, a master presenter, rarely used text and bullets. Instead, he used photos and text. Studies show that people remember information better when it’s in pictures. So, spice up your slides with photos, videos, and images.
Takeaway: Use visuals to make your point.
#3. Great Presenters Spice Up Their Voice
Speaking in the same tone is boring. Research says that effective speakers change their voice’s speed, pitch, and volume. It makes them seem more confident. For instance, raise your voice for emphasis or pause after a big point.
Takeaway: Use your voice to make a strong impact.
#4. Outstanding Presenters Create “wow” Moments
People don’t remember every word, but they remember moments. Bill Gates nailed this in a 2009 TED talk about fighting malaria. Instead of a regular presentation, he surprised everyone by bringing out mosquitoes. It was unexpected and grabbed attention.
Takeaway: Surprise your audience for a memorable presentation.
#5. Great Presenters Practice a Lot
Most speakers don’t practice enough. Malcolm Gladwell’s “10,000-hour rule” suggests that 20 hours a week for a decade can make you a master. Even if you don’t have that much time, practicing makes a huge difference. Look at Martin Luther King, Jr. He gave 2,500 speeches, practiced a ton, and became a master of improvisation.
Takeaway: Practice makes perfect.
Conclusion
Recognize the influence of effective communication—it’s a game-changer. Whether you’re aiming for that dream job, seeking investors for your idea, or aiming to climb the ranks in your organization, great communication is key. Many people are decent speakers, but employing the tips mentioned above is the initial move to distinguish yourself. Set yourself apart by consistently delivering outstanding presentations and communication. It’s the way to make a lasting impression.
Curated by Danielle Tan.
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